Grow your app through data driven creative

Trusted By:

Over 2,000 creators

Liteups edge comes from our creator network. We generate 100's of socially native creatives monthly removing the challenge of scalable creator content for our clients.


We manage everything from matching to payment enabling you to focus on what matters.

  • Liteup Framework

    Engineered for performance, our 3 phase process enables us to effectively reach your target users and deliver performance breakthroughs at scale.

  • Learning

    Content is a key part of driving performance on platforms like TikTok and Snapchat. Identifying winning creatives is the first step towards achieving your campaign goals.


    • Strategy: Test 2 video concepts with a minimum of 3 videos per concept.

    • Goal: Deliver 500-1000 installs, this conversion volume allows us to determine which concept and videos are winners.

    • Purpose: Identify creatives that deliver the strongest upper funnel metrics.

  • Optimization

    Here is where we begin to scale and replicate winning creatives while optimizing towards your target post install event.


    • Strategy: Increase daily spend across top performing videos.

    • Goal: Achieve your target CPA and replicate winning creatives.

    • Purpose: Gather data for effective long term opimization and scaling.

  • Scale

    We now have enough creative and audience data to increase the scale of video production and daily spend.


    • Strategy: Consistently iterate on winning concepts to deliver stable performance breakthroughs monthly.

    • Goal: Deliver the lowest CPA while continuously providing stand out creatives.

    • Purpose: Take full advantage of the ad platform. Higher volume and more data correlates with better results over the long term.

Client Dashboard

Analytics

Keep track of which creatives are delivering the best performance.

Centralized

Cost, video performance, and event data all in one place.

Custom

We onboard the events that are relevant to your app and reflect these in the dashboard.

Pricing

We offer fully performance based campaigns. Our campaigns are priced on a cost per install basis and all creatives are optimised to whatever your target KPI is ensuring "junk" installs are avoided.


We determine an initial CPI by looking at historic post install metrics (CVR, CAC, LTV) and work backwards from these to land on a number that is sustainable for your business model.


Your cost will be dynamic which means CPIs will come in at various ranges some below the target some slightly above, however we set a ceiling on CPIs to ensure that any creatives under performing don't drive up cost and are paused.


There are no content costs, platform fees, or agency fees.

How does it work

Liteup combines user-generated content with paid media. Our network of experienced micro-creators generate user-centric content for your brand, which we amplify through the fastest-growing social media channels.

Our invite only network of creators is segmented based on multiple variables allowing us to match your app with creators who will achieve maximum resonance.

Case Studies

Step

We helped scale new sign-ups for the leading mobile banking app for young adults.

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Fitify

We launched Fitify in Tier 1 markets helping them climb the app-store ranks.

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Clawee

We generated thousands of paying users and exceeded ROAS targets.

Read More

Check out some of our work

Frequently Asked Questions

How does Liteup pick content creators?

What does Liteup cost?

Does Liteup support CPA campaigns?

Do I get the rights to videos used for my campaign?

How can I measure results?

What channels do you work on?

How long does it take to launch?