How Clawee used Liteup to scale influencer marketing

How Clawee used Liteup to scale influencer marketing

The Campaign

Gigantic games are one of the leading arcade gaming developers on mobile, specializing in the connected reality genre and offering a unique user experience while enabling players to play real arcade machines from their mobile devices. Their flagship game Clawee generates over 1 million monthly installs and is one of the only games offering its users real-world prizes. For Clawee, Gigantic used the Liteup platform to remove some of the manual work from their influencer activations on TikTok, reach high-quality users at scale, and boost ROAS.

The Challenge

TikTok’s algorithm can generate unpredictable results. Even when working with strong creators who average millions of views per video, paid collaborations can miss by a lot, if the channels aren’t a good match with the promoted app. This can significantly dampen ROAS. On top of this, finding, contacting, and negotiating rates individually with creators was slow and unscalable.

The Challenge

TikTok’s algorithm can generate unpredictable results. Even when working with strong creators who average millions of views per video, paid collaborations can miss by a lot, if the channels aren’t a good match with the promoted app. This can significantly dampen ROAS. On top of this, finding, contacting, and negotiating rates individually with creators was slow and unscalable.

The Solution

With Liteup, Gigantic had immediate access to our network of content creators, who pick the campaign based on what their audiences like, eliminating the manual work. Since Liteup charges per install, Clawee was able to scale influencer marketing spend without increased risk. Liteup enabled Gigantic to track the performance per creator and optimize individual payouts. Gigantic has also experienced organic growth due to the effect of viral social campaigns. Most videos continue generating views post link removal, which continues to lift organic downloads.

The Results

+50M
views

over 100 content creators

+100k installs

attributed across Tier 1 countries

135%
ROAS

top performing channel

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