Gigantic games are one of the leading arcade gaming developers on mobile, specializing in the connected reality genre and offering a unique user experience while enabling players to play real arcade machines from their mobile devices. Their flagship game Clawee generates over 1 million monthly installs and is one of the only games offering its users real-world prizes. For Clawee, Gigantic used the Liteup platform to remove some of the manual work from their influencer activations on TikTok, reach high-quality users at scale, and boost ROAS.
With Liteup, Gigantic had immediate access to our network of content creators, who pick the campaign based on what their audiences like, eliminating the manual work. Since Liteup charges per install, Clawee was able to scale influencer marketing spend without increased risk. Liteup enabled Gigantic to track the performance per creator and optimize individual payouts. Gigantic has also experienced organic growth due to the effect of viral social campaigns. Most videos continue generating views post link removal, which continues to lift organic downloads.
over 100 content creators
attributed across Tier 1 countries
top performing channel