Step is an all-in-one banking solution designed to help the next generation build smarter money habits. With over 3 million users, Step recognized the potential of leveraging user-generated content (UGC) and micro-creators to reach new audiences and drive growth on TikTok. To achieve this, Step partnered with Liteup, using our creator platform to match and drive growth through micro creators at scale. The campaign was designed to take advantage of Liteup's ability to automate the identification and matching of the right influencers with Step's brand, as well as their ability to drive high-quality installs for the Step app. This comprehensive approach enabled Step to achieve its business objectives, resulting in a significant increase in new signups, user engagement, and overall growth.
To drive growth for Step, we leveraged our creator platform to target lifestyle and fintech influencers in the US. Utilizing a test, learn, and iterate approach to creator matching and content generation, we were able to identify and scale the highest-performing creatives while achieving Step's KPIs. Our dynamic optimization model allows for adjustments based on individual content creators' performance, enabling Step to continue scaling their campaign. As a result, Liteup created over 60 pieces of content generating more than 20,000 installs with an impressive install-to-signup rate of 60%+. Our approach and platform saved them countless hours and created a centralized point for creative-driven growth.
The Results so far
over 50 content creators
iOS users across the US
Install to Signup rate