Sweatcoin is a leading health and fitness app that rewards daily steps with a new-generation currency that users can spend on products and services as well as donate to charity. With over 50 million users already on board and a significant presence in the US and Tier 1 English-speaking countries, Sweatcoin wanted to expand its reach across Europe. To achieve this, Sweatcoin partnered with Liteup and used our creator network to match with dozens of German and Dutch creators in order to create localized creatives and resonate with audiences in key European GEOs.
To drive growth for Sweatcoin, we utilized our creator network to target lifestyle creators in Germany, Austria, and the Netherlands. Our creative team developed more than 10 unique creative concepts and tested them across 20 different content creators. Through this process, we identified and scaled the highest-performing creatives, helping Sweatcoin achieve their key performance indicators. In less than two months, Liteup generated over 25,000 installs with a sign-up rate of over 80%, delivering exceptional results for Sweatcoin. Our approach saved hundreds of hours, creating a centralized point for creative-driven growth. By leveraging our extensive network and expertise in content creation, we were able to provide Sweatcoin with a cost-effective and efficient solution for expanding their reach across Europe.
over 30 creative videos
iOS users across DACH and NL
Install to Signup rate