Growing apps through
user-generated content

Growing apps through
user-generated content

What's Liteup?

Liteup is a solution for mobile app marketers and influencers to create and collaborate. We are redefining the way mobile apps do user acquisition through influencers, helping you achieve scale on growing channels like TikTok with user-generated content (UGC).

Trusted by leading mobile developers

Trusted by leading mobile developers

How it works

1️⃣ Liteup's curated network of 1,000+ TikTok content creators use the self-service Liteup app to collaborate with your campaign. You don't need to chase or negotiate with creators, creators come to your app.


2️⃣ Matching, briefing and content creation - all is automated through Liteup, helping you generate dozens of creatives in weeks. We save you hundreds of hours taking all the manual work off your hands, at no cost.


3️⃣ Liteup boosts the creatives through TikTok's Spark Ads feature, testing, iterating and finding winning creatives that reach your target audience and meet your KPIs. You only pay for performance delivered.


1️⃣ Liteup's curated network of 1,000+ TikTok content creators use the self-service Liteup app to collaborate with your campaign. You don't need to chase or negotiate with creators, creators come to your app.


2️⃣ Matching, briefing and content creation - all is automated through Liteup, helping you generate dozens of creatives in weeks. We save you hundreds of hours taking all the manual work off your hands, at no cost.


3️⃣ Liteup boosts the creatives through TikTok's Spark Ads feature, testing, iterating and finding winning creatives that reach your target audience and meet your KPIs. You only pay for performance delivered.


1️⃣ Liteup's curated network of 1,000+ TikTok content creators use the self-service Liteup app to collaborate with your campaign. You don't need to chase or negotiate with creators, creators come to your app.


2️⃣ Matching, briefing and content creation - all is automated through Liteup, helping you generate dozens of creatives in weeks. We save you hundreds of hours taking all the manual work off your hands, at no cost.


3️⃣ Liteup boosts the creatives through TikTok's Spark Ads feature, testing, iterating and finding winning creatives that reach your target audience and meet your KPIs. You only pay for performance delivered.


Campaign structure

Stage 1 - Creating

You'll be part of a creative workshop with Liteup's team. We know that performance is reliant on creatives. This is why we use this step to gather your learnings and better understand your app, audience and goals. We'll structure the influencer strategy, concepts and briefs. Timeline: 1 week.

Stage 2 - Testing

Once creators post the videos on their channels, Liteup will boost these creatives taking a structured approach that gathers objective conclusions regarding winning concepts, hooks, solutions, CTAs, etc. The goal is to find the creatives with the lowest CPIs. Timeline: 3-4 weeks.

Stage 3 - Scaling

After finding the winning creatives, we are able to iterate on a deeper level and optimize towards your KPIs. We use TikTok's ad tech to identify your best converting audiences and scale the number of videos to be ahead of creative fatigue.

Liteup dashboard

Through the Liteup dashboard you are able to analyze performance on a creator basis and understand which creatives are driving results.

We integrate directly with your MMP and bridge the gap between conversion data and creative data provided via TikTok.

Case study: Step mobile banking

Step is an all-in-one banking solution designed to help the next generation build smarter money habits.

To drive growth for Step, we leveraged our creator platform to target lifestyle and fintech influencers in the US. Utilizing our 3-stages approach we were able to identify and scale the highest-performing creatives while achieving Step's KPIs.

Our dynamic optimization model allows for adjustments based on individual content creators' performance, reducing bids for those who don't meet the KPIs and enabling Step to continue scaling their campaign.

As a result, our approach and platform saved Step countless hours and created a centralized point for creative-driven growth. Within the first month, we helped Step to achieve:

+8M
views

+8M
views

over 50 content creators

+15k
installs

iOS users across the US

+60%
CR

Install to

signup rate

Contact us

Ready to take your app to the next level? Let's talk! info@liteupmedia.com