Liteup is a solution for mobile app marketers and influencers to create and collaborate. We are redefining the way mobile apps do user acquisition through influencers, helping you achieve scale on growing channels like TikTok with user-generated content (UGC).
How it works
Through the Liteup dashboard you are able to analyze performance on a creator basis and understand which creatives are driving results.
We integrate directly with your MMP and bridge the gap between conversion data and creative data provided via TikTok.
Case study: Step mobile banking
Step is an all-in-one banking solution designed to help the next generation build smarter money habits.
To drive growth for Step, we leveraged our creator platform to target lifestyle and fintech influencers in the US. Utilizing our 3-stages approach we were able to identify and scale the highest-performing creatives while achieving Step's KPIs.
Our dynamic optimization model allows for adjustments based on individual content creators' performance, reducing bids for those who don't meet the KPIs and enabling Step to continue scaling their campaign.
As a result, our approach and platform saved Step countless hours and created a centralized point for creative-driven growth. Within the first month, we helped Step to achieve:
over 50 content creators
iOS users across the US
Ready to take your app to the next level? Let's talk! firstname.lastname@example.org